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Magichive was founded by Subha Parthasarathy in 2009 with a vision to facilitate self-discovery and increase self-awareness. However, she was conducting year long life skills classes for children since 2006. The core belief is that there is magic in each one of us that needs to be recognized and nurtured through empathy, compassion, and love. The objective is to improve the understanding and communication between an adult and a child (parent/child, teacher/child) by sharing and exploring causes of unresourceful thoughts, behaviour, and feelings. 

Subha is a Counselling Psychologist.  She found her passion in working with children and has been working with children (4 to 16 years age group) since 2006 through her activity classes that are focused on building self-awareness among children. She has taken hundreds of sessions for different groups of parents that are focused on “Understanding Oneself to understand children” and “Non-violent communication”. She has taken numerous training workshops in schools/corporates and educational institutions. She has spent thousands of hours on “one-on-one” counseling sessions with adults. She believes that an effective relationship can be built through compassionate communication. She is inspired by Non-Violent Communication advocated by Marshall Rosenberg. She practices Vipassana and mindfulness meditation. During the pandemic, Titan invited her as a retainer counsellor and she continued in this role for three years.

She has the following certifications –

  • Train the Trainer from GenieKids Learning Center
  • International Graduate Diploma in Counselling from Banjara Academy, Bangalore
  • NLP Basic & Advanced courses conducted by Dr Dick McHugh
  • Certified NLP Practitioner
  • Certified Basic Ericksonian Hypnotist
  • Gestalt Therapy under Dr Dick McHugh
  • Habits of the Mind certification offered by the learning center run by Art Costa / Bena Kallick
  • Transactional Analysis – TA101 certification
  • Cognitive Behavior Therapy from NIMHANS
  • Empowering Adolescents using Life Skills Education- NIMHANS
  • Mindfulness based Cognitive Behavioural Interventions – NIMHANS
  • Art/Play therapy
  • Movements Therapy
  • Reiki Master & Teacher
  • Deep listening 

Subha is constantly learning and exploring different ways of understanding various issues to help her become more effective in connecting to people and identifying appropriate interventions that can help resolve issues.

Subha offered a 10 sessions workshop course during March 2024 for PGP-2 students at IIM Kashipur on “Empathetic Communication based on NVC” that was received very well by the students. Subsequently, she delivered sessions on “Mindsets” for the PGP-2 students. A couple of faculty members from IIM Kashipur and IRMA from the OBHR area have published a case in Ivey Publishing on Magichive.

She has a Masters in Counselling Psychology and a Law degree from the Madras Law College (completed in 1994). She has 2 children aged 25 and 20 and is constantly reading, learning, and practicing new ideas centred around child development.

Partha has more than three decades of experience and is an Engineer and an MBA from IIM Bangalore. He worked with ITC Classic Finance as a Merchant Banker for a couple of years post-MBA and became a first-generation entrepreneur spanning two decades between 1996-2016. He is currently heading Executive Education Programmes at IIM Bangalore.

He has diverse experiences across industries and functions. At Magichive, he has taken sessions on “Cosmos/Astronomy”, and “Goal Setting” for teens. He is a certified NLP Practitioner. He believes it is important to have a milieu that encourages children to ask more questions and explore situations through various lenses without fear of reprimand or failure. He developed the Magichive website and continues to help in maintaining the website. He is the author of two books – “Unmet Needs of Entrepreneurship – Why Entrepreneurs Do What They Do” (March 2018) and “How to Discover Customer Value” (October 2021). Both books have been published by Rupa Publishers. He has delivered lectures in many leading B-Schools in India and offers a workshop course for PGP-2 students of IIM Kashipur on “Customer Value”.

Latha has been working with children for the past 10 years. She is Montessori trained and has worked with a Montessori School for three years. She blends different styles of learning into her work with children. She enjoys working with children and has been taking reading classes with a focus on getting children to enjoy reading. She has taken summer workshops at MagicHive which has been appreciated and liked by the children. Open to ideas, energetic, and pleasant. Children love her life skills classes and enjoy being with her. Her contribution to Magichive is immeasurable.

Nandhini is the DOP and editor of the Magichive videos and pictures. She is interested in exploring alternative therapies of healing. She enjoys learning new skills and looks at challenges as opportunities to learn. She got into photography as a hobby and is exploring the possibilities along with Magichive’s journey. After attending Magichive’s Chetana and NVC programs she continues to be associated with Magichive.

Shirisha Nagendran is a Work Life Coach and the Founder of Saner Work Life. With 19 years in management and leadership roles in large corporates, she has set up Saner Work Life to work with people 1:1, seeking work-life sanity (as work-life balance is a false dichotomy). Her work is built on the foundation of Subha’s teachings and workshops. She’s attended Chetana and Non-Violent Communication 20 times so far and attends Subha’s workshops at least once every six months. 

Shirisha manages Magichive’s social media presence on Instagram and Facebook. She also edited and produced The Magichive Podcast, which contains short meditations for every day living guided by Subha Parthasarathy. 

Website: https://sanerworklife.com